Have you recently read about a product and thought: “it does too much?” Yet it’s also easy to disqualify a product or service as too narrow and “not for me”. How do you split the gap and build for the people who really want (and need) what you are selling without simply disappearing into the…
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On blocks and facing the empty page
I wrote and deleted this post several times before continuing to write. It’s not easy to think of yourself as a writer and not have the words to say what’s in your head. It is easy to delete the draft, go back to what you were doing, and go another day without writing. The empty…
One of the most difficult product decisions is “not yet”
(Photo courtesy of https://unsplash.com/photos/3IVOgGIBsM0) I recently had a (great) idea for a product. In my head it made perfect sense – a way to make it easier for people building presentations to get instant help from a trusted freelancer. Surely many people would be excited to try it out. The idea went from sketched-out prototype…
New things are easier to sell when they seem familiar
Marc Fulgar Imagine you are selling a new drink (perhaps in a new category) and you’re competing against Coca-cola. You’ve invented a nootropic brain drink that helps you stay calm and alert while coding, and it has a pleasant natural fizz to it. It might even be an unusual color like purple. Taste tests from…
As a customer, when do you really feel a company is listening?
“Speak into the phone and let me know why you’re calling today.” “It sounds like you’re calling about tech support.” “Most problems can be solved in just one phone call by resetting your modem.” “Press 1 to reset your modem” “Please wait 30 seconds for your modem to turn off and on again.” “If you…
