Why Vine and Other Short-Form Video is Important

Video is not just for Cats When Twitter announced the Vine product that allows you to share 6 second videos with friends, you may have thought as I did that the whole genre of app development was getting a little too specific. “Why would anyone want to share a short video with friends?” was admittedly…

How do you quantify the value of an online community?

Online Communities are similar to and different from their physical counterparts What’s the value of community? How can you define both the idea of a community and the value of that community for a marketer? A physical community can be hard to describe, and hard to grasp, as Phil Bartle suggests, “we can not see a whole…

A Customer Service Time Warp (remember 2007?)

A recent discussion with my kids made me think about how much has changed in the customer service world (and in the expectations of customers) in the last five years. Let’s take an example – picture yourself in 2007. You’re at a retail store (perhaps BestBuy) in search of an item (a new computer monitor…

Standing Desk: Two Weeks Later

I’ve been standing at my desk now for two weeks. I wanted to provide an update on my original post about using a standing desk for a couple of different reasons: the overall response has been overwhelming – I know the old adage about “when the only tool you have is a hammer, all you…

What can you do with 5 bucks?

There are lots of things you can do with a fiver. I’d really like you to consider donating a fiver (one day’s coffee, a bus ride, a sandwich) to support research to fight Diabetes. I’m doing my part by riding in the Seattle Tour de Cure on May 12. I would really appreciate it if…