5 Steps to Surviving and Thriving in Startup Life

  On Climbing the Startup Mountain Life in a startup is a non-stop business. Whether you are aware of it or not, your work-life balance suffers, your relationships are strained, and your personal health and motivation may waver. Yet it’s the most amazing rush in the world. Working in startups gives you the freedom, opportunity,…

The hard thing about realizing it’s a hard thing

If you haven’t already picked up Ben Horowitz’s book The Hard Thing About Hard Things, you should. When I started to read Ben’s book, I thought that I already knew many of the things he would share, and that the payoff of reading the book would be learning about his particular struggle and viewpoint on…

Entrepreneurship Starts with Asking Someone to Buy

Remember to ask for the sale. You’ve probably heard these words of advice many times – whether in the context of a prospective deal, a request for a favor, or in an interview prep – and the first time you made the ask it was probably really scary. Asking for the sale is the first…

Turn Off Your Lizard Brain

Seth Godin “You don’t need to be more creative – you need a quieter lizard brain” –Seth Godin Your brain is not your friend. At any moment now you might encounter something scary or unexpected or just plain wacky that will inspire your lower brain functions to conduct a simultaneous takeover of your higher functions…

You are competing for attention

The average person can hold between five to seven items in working memory. You are probably using a couple of those items already. The takeaway – especially when you’re asking customers to do something for you – is for you to ask them to do as few steps as possible. The first step to getting…