The Minimum Viable Feature

You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you have a sneaking suspicion for one or the other). You could say “no, not ever”,…

Ideas are a Dime a Dozen

I know: ideas are a dime a dozen (or perhaps cheaper with inflation these days). Yet the process of creating, nurturing, and executing on ideas is one of the most critical tasks we do. Getting ideas from start to finish (from inspiration to the point of execution) faster means that you can choose from more…

Should you invest in Product, Sales, or Marketing?

Imagine the sales call… When someone calls you to discuss a product you just signed up for, how do you feel? Depending upon where you are in your buyer’s journey, you might welcome the call, feel ambivalent, or be annoyed that the company called you at all (especially if you haven’t yet given them your…

How to Make Your Own Explainer Videos (for under $149)

Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of your product is a brief and effective “Explainer Video”. You’ve seen them – they are the 2-4…

Why every app needs a “mark all as read” function

Every app and every web site has notifications. Whether they are push notifications, email notifications, phone call notifications, voice mail notifications, in-app notifications, or smoke signals, you are competing for a valuable and scarce commodity: the customer’s undivided attention. There are too many notifications to pay attention to, even if you just dip your toe…