Is Usability Feedback Free, as in Beer?

“Free as in beer” is an easy concept to understand: it’s a gift given to you at no cost with no expectations of you, and does not grant with it the way to change the production process (see HowToGeek for more discussion). Making a product free removes many of the barriers to entry for someone to try…

What makes freemium pricing work?

photo by http://www.flickr.com/photos/bstabler/   Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success for products like Mailchimp, Dropbox, Evernote, and WordPress. The basic idea is that some number…

Here’s how to find Metrics that Matter

Is there an Easy Solution? The biggest challenge for most businesses is getting from “this is a nifty silver bullet” to “this service is an integral part of our business” I bet you’ve been there, either as the buyer or as the seller. You really really want to believe that whatever you’re selling or they’re…

Checklists help you to be less stupid

(photo courtesy of Flickr.com/photos/koalzymonkey) When was the last time you did something inexplicably, inevitably, and irreplaceably … dumb? (For me, about a week ago.) And chances are, it was something you’ve done before – maybe a hundred or even a thousand times – and yet in the moment that you did it, you simply forgot…