(photo by https://unsplash.com/photos/HOtPD7Z_74s) What’s the most important thing you do at work? Most of us, when asked “how do you create job security”, default to explaining a way of interacting with others that only we can do. If you have unique skills, of course you would want to create a solution where you can solve the…
Category: Marketing Strategy
One of the most difficult product decisions is “not yet”
(Photo courtesy of https://unsplash.com/photos/3IVOgGIBsM0) I recently had a (great) idea for a product. In my head it made perfect sense – a way to make it easier for people building presentations to get instant help from a trusted freelancer. Surely many people would be excited to try it out. The idea went from sketched-out prototype…
New things are easier to sell when they seem familiar
Marc Fulgar Imagine you are selling a new drink (perhaps in a new category) and you’re competing against Coca-cola. You’ve invented a nootropic brain drink that helps you stay calm and alert while coding, and it has a pleasant natural fizz to it. It might even be an unusual color like purple. Taste tests from…
A Reminder Hack For Daily Metrics
What if you had a conversation with your metrics about how to improve your business? Or more accurately, what if your voice-enabled agent asked you every day how you were doing? A simple idea with with big implications You might start with a simple question, like: Hey Siri, how many widgets did we sell yesterday?…
(Almost) Everything is Now Self-Service
If you’ve used Facebook for a while, you’ve probably realized that the the promoted ads in the right hand rail are getting more effective. For years I vowed not to click on those ads. And yesterday, I caved, and clicked an ad for Warby Parker glasses. I’ve visited this site before, and have even contemplated using…
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