How to Make Your Own Explainer Videos (for under $149)

Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the best ways to share the benefit of your product is a brief and effective “Explainer Video”. You’ve seen them – they are the 2-4…

Your customer wants to be entertained

We are all very busy. When someone asks for our attention, we want a show. Not just a “dog and pony” show, but a real experience with a tight structure, strong production values, and a Big Finish that we can record for posterity. Pop Stars have it down – they know that a customer’s experience…

How to Hire an Awesome Community Manager for your Startup

photo by https://www.flickr.com/photos/evilerin/3152173431 Who will be successful as a community manager? I love coming across new community managers who say, “I guess I’ve been doing this my whole life.” It’s a light bulb that goes off in them and they’re excited for the rest of their career to get started. -Jenn P. Many brands are searching right now for…

Why I wish Jelly were more like whiteboarding

You may have heard of the new app Jelly – it’s a simple idea, really – that people would rather share questions with each other through pictures and then use those pictures to elicit discussion. Find answer to important things, the pictures say, and help your friends solve their problems and answer their difficult questions. (Or…

Donuts make everything better

A couple of years ago, my wife started a donut business. Her purpose was simple: make delicious vegan and gluten-free food that people liked for a reasonable price. She test marketed batches of donuts, did some product-market fit work by selling in batches to friends, and then opened a market stall in a farmer’s market…