How does a great community manager behave?
When I say ‘Enthusiasm’ – I’m not just talking, walk into the job interview smiling, laughing and using the words ‘I’m really passionate’ an excessive number of times. I’m talking SHOW the interview you’re enthusiastic about the role. An relativity easy task is to take a look at the companies website. From your point of view, does it harbour community as it stands? If not. Print off a screenshot and DRAW all over the damned thing! Don’t just “Tell” the interviewer how you’d help develop their platforms, physically SHOW them. A good CM would look around their competitors and other community eco-systems, pick up on where the company is lacking a little ‘something’ extra, and show the interviewers your plans and YOUR ideas. I did just that and fought off people with tons more experience than myself to land here at Sumo today 🙂 -James M.
It helps if they’ve done the job before. If they haven’t done the job before, look for evidence that they know how to write, how to express their ideas, how to speak in front of people without freaking out, and that they have *fun*.
Also, look for a person who exhibits “lazy programmer” characteristics – meaning that they go out of their way to automate a problem that annoys them so that they can spend more time being “lazy” and thinking about the next problem to solve. -Greg M
We’ve talked about how to know that you might need a community manager and how to identify them by the behaviors they demonstrate. But where do you find the real people? An obvious answer might be: “engage in a community and you’ll find the community manager.” And it’s a bit more than that. You need to find people who are already doing community work – and they might not be in the tech field – and to engage with the people who best match the style of your brand and your customers.
Look in the most unexpected places. Look for people who don’t know they’ve been a community manager all along. Someone who’s a natural event planner, someone with a personality that people flock to, and someone that’s entrepreneurial and starts groups based on hobbies or interests. -Jenn P.