Seth Godin - "Quieting the Lizard Brain"
Seth Godin – “Quieting the Lizard Brain”

Seth Godin

“You don’t need to be more creative – you need a quieter lizard brain” –Seth Godin

Your brain is not your friend. At any moment now you might encounter something scary or unexpected or just plain wacky that will inspire your lower brain functions to conduct a simultaneous takeover of your higher functions (it’s for your own good, your brain tells you before quickly pulling out the rug.)

The hijack of your brain does happen to all of us. Emotional stimuli cause you to protect the most important things, not to think critically about the next step you need to take toward your goal. If you resist this effect or at least learn to recognize when it’s happening, you’ll spend more of your time (as Seth Godin suggests in the video above) getting ideas out the door in the form of product.

The first product that you build is probably not your best. And without this counterpoint to improve you won’t get to the best product waiting two, three, or twenty iterations down the road. So listen to Godin when he points out that getting a product out the door is what matters. Note that Godin doesn’t say “ship any product.” He sells you on shipping the best combination of product and utility available using the time and money that you have.

How can you make that choice today? Do a little bit every day. Make a commitment to deliver something with an impossible (or at least uncomfortable) timeline and then go deliver something good enough to meet that requirement. Because good enough is the first step on the highway to great. You won’t get there overnight, and you can’t get there if you don’t start walking.

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