Is Blogging Still Useful?


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“What’s a Web Log”?
Once upon a time there was a Blog (web log). It was a place where you would go to read pithy insights, long form articles, and think pieces by people whose writing you respected. Over time this term was replaced and superceded by the simpler “blog”, which came to mean lots of things from “share a photo”, “create a domain name just to make a point”, and still “share interesting writing so that other people who care might have a good place to read it”.

Anachronisms happen fast.
The concept of blogging now seems quaint, like the rotary dial, a long-playing record, or a black and white tv did when I was a teen growing up in the early days of the Internet and computers. “Blogging” meaning “writing with the express purpose of placing your work in one place and finding an audience so that you can compete with other established publishers” now seems to be an outdated concept. The Blog is Dead.

The Conversation is Alive.
Yet there is this curious thing that’s happened to “blogging” or the activity we used to call blogging. Everyone who writes has turned into a syndication network of sorts, sharing almost everything almost all of the time. When was the last time you met someone who writes for a living and then learned that you could find their writing only in one place? In the same way that long form writing became “share photos in one place” and “share articles in another place” and “share random 140 character blasts” in a third, blogging no longer really exists.

There’s a paradox here. We’re both here having this conversation. It looks a little bit like a blog – having medium form content shared on a specific subdomain – and also has social features that allow you to upvote it (please do), share it, and comment about it. The blog has evolved from being an essay with comments to an almost constant conversation. To me this is a good change because it feels more like talking to other people.

What’s the use in blogging?
You might then ask, why write? There are lots of reasons to write every day (Dear Founders, Startups are Easier if You Write Every Day) and the most salient ones include:

  1. Get better at explaining your ideas to others – if you can’t form a few sentences that make sense to other people, you won’t be able to explain these same ideas in person.
  2. Explore a long-form idea over a series of posts. In the same way that you have a conversation with people over an extended length of time, your thoughts on a topic may change. Write about it – the results may surprise you.
  3. You never know who you will meet. Amazing people will find you because they read what you write. The possibilities are endless.

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