Agile, Agile Marketing, Customer Development, Customer Strategy, Marketing Strategy

Agile Marketing in a Nutshell

Jim Ewel invited me to speak tonight at the Agile Marketing meetup in Bellevue, WA, and I was pleased to participate in and help facilitate a discussion around the concept of Agile Marketing.

Agile Marketing is dedicated to the idea of making marketing more like the principles embodied by the Agile software movement. It’s a concept that has gained steam in recent months and discussions like the one we had tonight will help us to refine and enhance our understanding the Agile Marketing concept and get better at putting tools and (light) process in the hands of practitioners who want to enable their projects to get more done faster (and better.)

Here are the slides I shared at the event – I’d love to hear your feedback and get your ideas on how to improve the working definition of Agile Marketing.

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