Marketing Strategy, Product Thoughts, Social Networking

Be More Timely with Your Twitter Updates

Dear Twitter Friends (Tweeps):

We’ve all done it – thought of a clever idea, jotted down 140 120 characters and then clicked “send.” Yet, as Dan Zarrella and others have noted, now is not always the best time to publish content. There are a million (or at least, as many as you can think of) ways to publish content (to Twitter or another channel) at a time of your choosing, and I don’t use any of them.  Why?

I’m Lazy

Enter #lazyweb. I love to have conversations and to share content with people. I don’t love having to schedule when the updates appear, what time they should show up, and from what Twitter handle they should originate. I manage 5-6 handles – so this might be a problem specific to the very socially active – but I think it’s a challenge (and a response to that challenge) that more software companies should address.

Enter Timely

I’ve been using Timely by the folks at Flowtown for several months now, and I can honestly say it’s changed my life. For the better.

Timely gives me three things I can’t seem to find anywhere else:

  • The ability to schedule content updates from the browser and not have to specify which time they are published;
  • Publishing content to multiple twitter handles and scheduling the frequency and publication of that content automatically;
  • And (this is most important) the outstanding product UI/UXeasy editing of that content and good-enough analytics that let me know when I have shared or written content that others care about.
Ok, cool! It’s easy to use and provides some utility. So how do I use Timely?

Sharing Relevant Content to Different Audiences and Segments

Timely helps me to publish content at a time in the week when I’m more productive (Thursday Mornings, Saturday Mornings) and to spread out that publishing activity for an entire week. That way, I can spend less time gathering content I think my different audiences might want to read or share (whether that’s for a personal blog, a professional feed, or #justbecause) and more time engaging in conversations with my friends (and future connections I don’t know yet.)

Timely is also excellent at allowing me to schedule content I find from a discreet audience segment. I find great content sources from Email newsletters, from @Gist, from Google Alerts, and other sources, and it’s a quick bookmark action to schedule something in Timely (and then to get right back to what I was doing.)

There are some cool updates dropping soon for Timely, chief among these the improvements you see in the screenshot for this post:

  • See the entire conversation around the post, without having to go to Twitter;
  • Enhanced analytics to tell you more interesting things about your content.
If I had one thing to ask from the Timely team, it would be to allow me to save my favorite posts into a bucket in my account so that I could post them later. If I had one thing to ask from you, it would be that you give Timely a try if you’ve ever scheduled or thought about scheduling Twitter updates. And if you don’t like it (or if you do), let the team know! They are responsive and provide great feedback.
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3 thoughts on “Be More Timely with Your Twitter Updates

  1. Wow, thanks Greg. You and the team at Gist have been super supportive since we launched and the team really appreciates it.

    Our goal is to build something simple and focused to help users tweet better. We’re not there yet, but every release brings us closer to that vision.

    Have an awesome day and thanks again!

    @danmartell

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