Marketing Strategy, Media Mind, On Writing, Photography, Product Thoughts, Social Networking

What’s on your mobile device?

Your mobile life and what you can do in the rest of your life

I’ve had an iPhone for almost a year, and am astonished at the changes that it’s made in my productivity.  The main difference is that where on my BlackBerry or Windows Mobile phone I mainly read email while on the go or between meetings, I can now access web applications, read email and phone at the same time, and generally live all of the brand promise of the iPhone.  Yes, it sounds like a fanboy shill, but it’s true.

To try and avoid the eye candy that Apple would like to place in front of me in order to make me buy more stuff, I focus on my iPhone home screen and try to make that the center of my mobile productivity.

I do this by splitting up the screen into four general regions:

  • Messages, Notes, Calendar = Upper Left
    Here’s where I go when I need to note something quickly, find out when I’m meeting someone, or to send a quick text.  I don’t spend much time here but I do need to look at it frequently, so I keep these apps on the most easily accessed real estate of the iPhone home screen.  If I need to remember something, I place it into Evernote, my “cloud brain.”
  • Photos = Upper Right
    I love to take pictures, so I keep a few camera apps handy (ShakeitPhoto gives a cool “Polaroid-like” effect, while Hipstamatic has a whole series of effects) to snap and upload pictures.
  • Social + Location + Aggregators = Lower Left
    To keep up with the news by and about the most important people in my network, I use Gist.  I also use the Facebook and LinkedIn mobile apps.
  • Misc = Lower Right
    A few more of my favorite apps live here, including Zendesk which allows me to reach customers at a moment’s notice.

Finally, I’ve added the Mobile Twitter app to my home deck, as I spend a lot of time in Twitter managing multiple accounts and keeping up with a variety of hashtag conversations online.  This is the third in a series of iPhone home page organizations, and I’ve noticed a theme emerging — how can I do more seamlessly in a mobile way while limiting distractions — and the home screen is getting better.  (It’s not without distraction, but better ;).

I’d love to hear how you arrange your mobile device to improve your work.

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