Information Maven: Greg Meyer

You might have had a sinking feeling the last time you checked the “other people who shop in similar patterns that you do also bought this …” page on Amazon and found that your shopping brethren had been buying the Gyoto Monks or Whitesnake (or perhaps both in the same order) that shopping ‘bots or other agents had something to do with these odd results.

Shay David and Trevor Pinch document these Six Degrees of Reputation and form some interesting conclusions.