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David vs. Goliath: How can you beat a giant who owns the market?

Be more like Amazon Fresh, and Less Like The Phone Company Becoming a verb for consumers is a sign that your company has made it. Google it. Just Uber It. When your company’s name becomes the shorthand for a great…

  • Agile Marketing, Customer Development, Customer Service, Productivity

What’s a Community Manager’s Secret Weapon?

About 18 months ago I wrote a post on generosity, the secret weapon of a community manager. And since that time one of the best places that has emerged for conversation about Community has been the Facebook Community Manager’s Group.…

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Everyone has a launch plan until you ship it
Design the goal, not the path
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