Dear Twitter Friends (Tweeps):
We’ve all done it – thought of a clever idea, jotted down
140 120 characters and then clicked “send.” Yet, as Dan Zarrella and others have noted, now is not always the best time to publish content. There are a million (or at least, as many as you can think of) ways to publish content (to Twitter or another channel) at a time of your choosing, and I don’t use any of them. Why?
Enter #lazyweb. I love to have conversations and to share content with people. I don’t love having to schedule when the updates appear, what time they should show up, and from what Twitter handle they should originate. I manage 5-6 handles – so this might be a problem specific to the very socially active – but I think it’s a challenge (and a response to that challenge) that more software companies should address.
Timely gives me three things I can’t seem to find anywhere else:
- The ability to schedule content updates from the browser and not have to specify which time they are published;
- Publishing content to multiple twitter handles and scheduling the frequency and publication of that content automatically;
- And (this is most important) the outstanding product UI/UX, easy editing of that content and good-enough analytics that let me know when I have shared or written content that others care about.
Sharing Relevant Content to Different Audiences and Segments
Timely helps me to publish content at a time in the week when I’m more productive (Thursday Mornings, Saturday Mornings) and to spread out that publishing activity for an entire week. That way, I can spend less time gathering content I think my different audiences might want to read or share (whether that’s for a personal blog, a professional feed, or #justbecause) and more time engaging in conversations with my friends (and future connections I don’t know yet.)
Timely is also excellent at allowing me to schedule content I find from a discreet audience segment. I find great content sources from Email newsletters, from @Gist, from Google Alerts, and other sources, and it’s a quick bookmark action to schedule something in Timely (and then to get right back to what I was doing.)
There are some cool updates dropping soon for Timely, chief among these the improvements you see in the screenshot for this post:
- See the entire conversation around the post, without having to go to Twitter;
- Enhanced analytics to tell you more interesting things about your content.