Entrepreneurship Starts with Asking Someone to Buy

bracelets

Remember to ask for the sale. You’ve probably heard these words of advice many times – whether in the context of a prospective deal, a request for a favor, or in an interview prep – and the first time you made the ask it was probably really scary. Asking for the sale is the first step to becoming an entrepreneur. When you ask someone to buy what you’re selling, you really know whether they will vote with their wallet and trust you to provide them with value.

My son has been talking about selling the friendship bracelets he makes for months. I heard about many potential business models. There was the “set up a stand at the end of the road” during the summer, the “find people at school to buy it” model, and several other less promising ideas. And the one that won the day today was “Mom? Can you give me your phone to take some pictures? I want to sell my bracelets to people I know and I hope you can post the pictures on Facebook.” The simplest business model sometimes is the best.

When you face a challenge, it’s really easy to say “I’ll think about it tomorrow” or “it’s not quite right yet” or “I don’t have all of the answers.” It’s really important to take the biggest small step you can take to move toward that goal. You won’t get it right, but one step forward is better than no steps at all.

My son is now getting orders for his bracelets, learning how to fill orders, take commissions, and deal with inventory. He is selling these bracelets for a goal – earning enough money to buy a concert-level trumpet – and he’s also learning about the details of small business. (I believe there is some side negotiation with contract labor and his little sister.) What stopped him from doing this before? Inertia. Today he decided to ask for the sale and people are buying.

“I think it’s so cool that you would do this for me,” he told his Mom today, “thank you so much.” Very soon I think he’ll figure out that he did most of this for himself. We enabled him to take the first step toward starting his business – and I hope it won’t be his last one.

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